I recently met up with another illustrator in my area who I met through the SCBWI Canada East chapter. We talked of many things, including our online presence.
I've been using social media and blogs for years now, always in relation to my animation work. For my illustration work, I decided to take a different direction and really control and limit the amount of work I show.
The conversation we had really opened my eyes to the fact that I wasn't showing all the work I normally would show if it were for animation. My friend has encouraged me to post more of my sketchbook drawings.